‘Everything we’ve worked for’: Hex Coffee co-founder talks expansion plans at Camp North End

By   –  Senior Staff Writer, Charlotte Business Journal

Hex Coffee will more than double its footprint at Camp North End later this year.

The Charlotte-based specialty roaster and retailer will move into a 2,700-square-foot space at 201 Camp Road. That’s 145% bigger than the space it’s leaving behind in the adaptive-reuse project’s Boileryard district.

Hex’s new space should open in late 2022. It is located across the street from Grow and near Free Range Brewing.

Expect a wide variety of coffee — as well as a natural wine program. There will be a full breakfast and lunch programs. Take-home brews will be available for purchase.

“Charlotte is our home; Camp North End is our place; and this new location is truly the embodiment of everything we’ve worked for over the past seven years,” says Chandler Wrenn.

He launched the concept with friends Tanner Morita and John Michael Cord as a pop-up in 2015.

Since then, the company has built a following for its vibrant and fruited, high-quality coffee. It works with growers who produce unique and progressive varieties. Hex’s goal is to dial in on the coffee bean’s attributes to put place of origin at the forefront.

Hex Coffee beans are sold online and brewed in cafés across the U.S. and internationally.

“Hex Coffee has always been about education and hospitality. Coffee is a powerful motivator that connects people and brings communities together, and we want to be at the forefront of that culture-building,” Wrenn says.

Hex Coffee’s new space is being designed by Bryan Southwick of brandshopdesign.

It will feature a contemporary, clean aesthetic. Using a modular setup, the shop will be subdivided for different uses. Plans call for a sleek coffee bar and open café area with varied seating for 40. There will be space for public, private and educational events as well as a full-service kitchen. The location will also feature ample outdoor seating.

“We’ve always evolved to fit the space we’ve operated in, and this is the first time we feel like we’re truly creating the space and atmosphere we’ve always wanted,” Wrenn says.

It’s the latest announcement at Camp North End. That project has already redeveloped over 300,000 square feet, with another 1.5 million square feet to go.

Phase II of development is underway. Atco Properties & Management and its joint venture partner, Shorenstein, are behind that venture.

“One of our primary objectives with Camp North End is to help small retailers flourish and grow. To have an initial tenant expand into a larger space brings us a great sense of pride in the place we are creating,” says Tommy Mann, development director.

The Hex expansion is part of Phase II, which includes the adaptive reuse of 201 Camp Road and 701 Keswick Ave.

Greg and Subrina Collier’s BayHaven Restaurant Group recently revealed plans for two new restaurants, a doughnut shop and modern speakeasy at 201 Camp Road. Passage Seafood, The Abyss, Bird Is The Word and B.A.D. —  Beyond Amazing Donuts — are slated to open this summer.

Construction on the office, retail and parking garage portions of Phase II are anticipated to be complete in June, while the multifamily component is expected to begin construction this year and be complete in 2024.

Building ownership was represented by Aaron Ligon and Chapman Chastain at Ascent Real Estate Partners.

Read More: https://www.bizjournals.com/charlotte/news/2022/02/17/hex-coffee-expanding-camp-north-end.html